Crawlability & Technical Access
Making sure nothing, robots rules, JS rendering, indexation issues, blocks Google or any AI crawler from reading the content that should be cited.
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Generative Engine Optimization (GEO) Agency
Be the source AI cites. Not just the page it lists. Best-practice fundamentals, no spammy tactics, speculative hacks, or AI snake oil.
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The basics
Generative Engine Optimization, GEO, is the practice of positioning a brand to be surfaced and cited inside AI-generated answers. ChatGPT, Claude, Perplexity, Google's AI Overviews and AI Mode. Rather than only ranking in the traditional blue links.
As things stand today, AI Overviews and AI Mode retrieve from Google's core Search index, then generate an answer from what's already crawlable, indexed, and ranking well. There's no separate AI algorithm to game. The fundamentals that earn strong SEO are the same fundamentals that earn AI citations. GEO tunes those fundamentals toward one goal, being the source cited, not just the page clicked.
The shift
More searches are ending inside an AI-generated answer before a user ever scrolls to a website. Google's own AI Overviews and AI Mode, along with ChatGPT, Claude, and Perplexity, are becoming a real discovery layer sitting in front of the open web. Brands that aren't structured to be cited inside that layer are invisible at exactly the moment a prospect is asking the question they're best positioned to answer.
Right now, most of what earns a citation in that layer is the same work that earns a ranking in Google, done well. That part doesn't get said out loud very often, because a mysterious new discipline is easier to sell at a premium than an extension of the SEO you already need. Eveko runs GEO and SEO as one engagement, not two invoices from two vendors chasing two different reports.
See where your brand stands with AI engines today.
Check My AI VisibilityThe method
Grounded in what Google has actually published about how AI Overviews retrieve and cite content, not speculation.
Making sure nothing, robots rules, JS rendering, indexation issues, blocks Google or any AI crawler from reading the content that should be cited.
Structuring who you are, what you do, and what you're an authority on so it reads clearly to both search engines and AI models.
Built to pass Google's own helpful-content bar. Original analysis, not a rewrite of what's already ranking. Google penalizes the scaled, low-effort version. Eveko's content marketing work feeds this directly.
The sourcing, credentials, and trust markers that make a page worth citing, not just worth indexing.
Monitoring where you actually show up. Search Console's Generative AI performance report for Google's surfaces, plus direct monitoring across ChatGPT, Claude, and Perplexity.
The deliverables
Start with the free audit. See exactly where you stand.
Start My Free AuditWho's behind it
Eveko Search uses AI-search deliverables David Endow helped pioneer at DEPT agency while most of the industry still called it a fad. Eveko's GEO methodology comes from what Google and AI platforms have actually published about how crawlers & bots retrieve and cite content, applied by someone who was doing this work before the industry had a name for it. David Endow, Founder, Eveko Search
Questions
Last updated September 2026. AI search moves fast, we revisit often.
Sometimes. You may see it called AEO (Answer Engine Optimization) or AI SEO. Different vendors, same underlying idea, positioning content to be surfaced and cited by AI systems. Eveko uses GEO because it's the term that's stuck with Google and most of the industry.
A page can sit on page one of Google and still never get named inside an AI answer. Ranking is a spectrum, position one through ten. Getting cited tends to work more like a yes-or-no. GEO is built around that different bar.
No. A site with weak technical SEO won't earn AI citations no matter how well the content reads, since AI engines still have to crawl, index, and trust the page first. Budget for GEO as work layered on top of solid SEO, not a separate track with its own line item.
Not as of today. Google's own guidance on AI features says no special AI markup, files, or content "chunking" are required to appear in its AI features, standard crawlability and indexing are what matter. That could change as the AI engines mature, but right now, treating an llms.txt as a magic switch is more marketing than substance.
Not quite, because they're not built the same way. Google's AI features run on the same index and infrastructure as regular Search, so they're measurable through the same channels. ChatGPT, Claude, and Perplexity are more closed off, with no dashboard into why they cited something, so those get worked through direct testing and monitoring instead. That balance could shift as each platform opens up more.
Your brand named inside an AI answer to a question you didn't pay to be in front of. Tracked over time as citation frequency across the engines that matter most to your audience, not a single vanity metric.
Similar timeline to SEO. Weeks to see technical fixes take effect, longer for authority and content signals to compound. No one, including Google, lets anyone promise a specific timeline or ranking, Google's own guidelines on hiring an SEO warn against providers who do. The honest answer is steady, measured progress, not a guarantee.
No. Any brand with content Google can crawl and index has a shot at being cited. The same authority signals that help a niche company rank for its category are what get it named when an AI engine answers a question about that category.
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